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April 15, 2009


Brock Predovich

Great post Paul, Rhythm should be established from the very beginning. CEO should discuss with the investor what type (phone, email, both) of communication is desired and desired frequency and data. If the CEO has done a good job, first, picking the right investor, then the CEO should do everything to keep the investor happy. The investor represents so much more than capital. The investor is a mentor, partner, and connector. The right investor is one that knows your industry, knows your product/service, knows you, and evangelizes you and your product or service to his or her sphere. Just as an investor picks the right company to invest in, so to must the CEO pick the right investor. Once that is done, keep them (the investor(s)) happy. They can and will be a huge asset monetarily and developmentally.

Brock Predovich

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